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PRODUCT | BounceLinker
Permission Marketing. BounceLinker
isn't just for bounces anymore!
BounceLinker isn't just for bounces anymore. It is a completely customizable tool for collecting return emails -- whether they are bounces, remove requests, opt-in's and opt-out's from permission marketing campaigns, product inquiries, or any set of emails that you would like to group and use to update records in GoldMine.
Let's say you do a marketing email to your prospects asking if they are interested in your product, Widget2000. Anyone responding to your campaign that requests more information about the Widget2000 needs to be stepped up to the next level of attention for your sales team.
You can easily create a custom folder within the BounceLinker folder structure in your GoldMine email center and file those product responses to that folder. Then just tell BounceLinker what to do:
- Update a key field to indicate that these are hot prospects
- Update another key field to indicate the product that they are interested in
- Schedule a follow-up by a sales person
- Add a contact merge code and an email merge code so these contacts are included on future marketing mailings
- Remove these contacts from your inner-company DNC List
This is just one example of how you can collect information by email and update GoldMine easily with BounceLinker.
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"FrontRange is actively working with its community to develop best practices in permission marketing. Innovative technical partners such as InaPlex, with DNC Manager, and CK Software, with BounceLinker, enhance and extend the capabilities of GoldMine to provide a complete permission marketing solution.
DNC Manager and BounceLinker form part of our recommended approach to solving the permission marketing challenge."
Paul Petersen, Senior Director, Americas Channel Sales, FrontRange Solutions
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